2009中國最佳呼叫中心入圍、獲獎企業(yè)：招商銀行信用卡客戶服務中心
2009/10/15
招商銀行
招商銀行信用卡客戶服務中心
2002年，招商銀行實現(xiàn)了信用卡的一體化、專業(yè)化服務，是中國信用卡市場的先行者。自同年12月發(fā)行國內(nèi)首張符合國際標準的“一卡雙幣”信用卡至今，取得了一系列令人矚目的成績。
招商銀行信用卡中心采取全國集中化運作，是國內(nèi)首家真正意義上完全按照國際標準獨立運作的信用卡中心，真正實現(xiàn)了信用卡的一體化、專業(yè)化服務。在刷新一個個信用卡記錄的同時，招商銀行信用卡秉承“因您而變”的服務理念和創(chuàng)新精神，積極開拓市場，擴大市場聯(lián)盟，深化市場細分，信用卡功能和服務日益豐富和完善。招商銀行信用卡搭建的365天、24小時不間斷的客戶服務中心，更是銳意進取，碩果累累，取得多項傲人服務獎項。
截至2009年6月，招商銀行信用卡發(fā)卡已突破2800萬，在國內(nèi)國際標準信用卡市場上居領先地位，僅2009年上半年度的消費金額就已達1344億元，市場占有率傲視同業(yè)。招商銀行信用卡被業(yè)內(nèi)專家譽為國際信用卡發(fā)展史上的一個奇跡，日前已被哈佛大學商學院編寫成MBA教學案例。
China Merchants Bank achieved the integration and specialized service of credit card in 2002. We are the pioneer of the Chinese credit card market and have acquired a lot of achievement since December, 2002, when released the ‘One card with two currencies’, which was the first credit card achieved the international standard in China.
China Merchants Bank Credit Card Center takes the national centralized operation, we are the first one in China that reached the international standard and achieved the integration and specialized service of credit card. When breaking a series of record of credit card, China Merchants Bank extends the market actively, expands the market league, deepens the market division, makes the function and service of credit card more plentiful and perfect with its innovation spirit and the idea of ’CHANGING FOR YOU’. The customer service center, which works 24/7 for customers, makes progress with keen determination and achieves a lot of great awards for service.
The credit card of China Merchants Bank has been released more than 28,000,000 credit cards by June 2009. We are the lead of the international standard reached credit card market in China. From Jan to June in 2009, the money of consume has more than 134 billion RMB. We are the top among the same trade of the market. The Credit Card of China Merchants Bank is estimated as a miracle in the history of the international credit card and has been written into the books of Harvard MBA course.